50 years ago today, on Wednesday, Sept. 1, 1971, this long, tall ad in the Green Bay Press-Gazette proclaimed that “The Record Event Of The Year” was happening at Woolworth’s.
For just $3.68, you could get any one of these three record albums by Rare Earth. (That’s $24.62 in 2021 dollars, and some new records go for that these days, so not much has changed for record buyers in 50 years.)
In the newspaper business, this was known as a co-op ad. In this case, the record company — the Rare Earth label — ponied up the money to hype its records via an ad from Woolworth’s. The label may have paid for part of the ad or all of the ad. Fairly common stuff.
Even though Rare Earth was mostly a singles band as September 1971 began, and even though free-form FM radio was in its infancy, the ad hyped some of Rare Earth’s popular long jams.
“#1 One World contains the hit single ‘I Just Want To Celebrate’ and a seven-minute version of the incredibly funky ‘What’d I Say.'”
This was the newest Rare Earth album featured in the ad. “One World” had come out three months earlier, at the beginning of the summer of 1971. It eventually went gold, but didn’t chart as high as the other two albums hyped here, peaking at No. 28 on the Billboard 200.
“#2 Get Ready contains the full 21 minute version of the hit ‘GET READY.'”
“Get Ready” had been released two years earlier, in July 1969, went platinum and reached No. 12 on the Billboard 200. “What’d I Say,” of course, was a Ray Charles cover.
“Get Ready,” the single, also appeared in slightly different form on “Dreams/Answers,” Rare Earth’s obscure debut album from 1968. I wrote about that record last year. Rarest Earth, you might say.
“#3 Ecology contains the complete 10 minute version of the hit ‘(I Know) I’M LOSING YOU.'”
“Ecology” had been released in the winter of 1970, so it was a year and a half old. It went gold and reached No. 15 on the Billboard 200. “(I Know) I’m Losing You,” of course, is a Temptations cover.
Rare Earth’s next record? The mighty “Rare Earth In Concert,” a double LP released in December 1971. It features LONGER versions of everything here except “What’d I Say.” Whether the studio version or the live version, all were free-form FM radio staples in the ’70s. I dug them then and I dig them now.
This is Thanksgiving night. You may have eaten more than you should. You may have drank more than you should.
On Thanksgiving night 1969, similarly overstuffed, all you can manage is to plop down into an overstuffed chair, turn on the TV and hope to be entertained.
You turn on ABC. Starting at 8 p.m./7 Central, you watch “That Girl” and “Bewitched.” Mindless enough. Then, at 9/8 Central, you watch “This Is Tom Jones.” Tom does a 6-minute medley with Little Richard. Mind blown.
On Thanksgiving night 1974, if you can manage it, you are among the 20,000 staggeringly fortunate people for whom their nightcap is seeing and hearing Elton John at Madison Square Garden in New York. Kiki Dee opens. It is percussionist Ray Cooper’s first New York show with Elton’s band.
Then Elton introduces a special guest.
“Seeing it’s Thanksgiving, and Thanksgiving is a joyous occasion, we thought we’d make tonight a little bit of a joyous occasion, ah, by inviting someone up with us onto stage. And, ah, I’m sure he will be no stranger to anybody in the audience when I say it’s our great privilege and your great privilege to see and hear Mr. John Lennon!”
They spend 13 minutes together on stage, performing “Whatever Gets You Through The Night,” “Lucy In The Sky With Diamonds” and “I Saw Her Standing There.” It is Lennon’s last live performance before an audience.
Record digging — the actual physical act of flipping through bins of records — is just one of things you can’t do during the COVID-19 pandemic.
Our local record stores closed, then found ways to reinvent their business. The Exclusive Company in Green Bay, one of seven stores statewide, has turned to phone orders and curbside pickup. Rock N Roll Land, an indie, has turned to a Discogs online store, gift certificate sales and something creative and fun.
On Saturday, April 18, which would have been Record Store Day, my friend Todd from RNR Land posted this on Facebook:
“Would anyone be interested in a Record Grab Bag Special today? X amount of Records. Curbside Pickup first come first serve. $20 Cash mystery bag.”
The results were “awesome,” Todd said. Lots of people came out on one of the first really nice spring days in our corner of Wisconsin.
I missed out on that party — found out about it too late — but the results have been so awesome that Todd has continued to offer record grab bags. I stopped by last week to get a couple of them. Grabbed a couple from these crates just inside the front door.
Do I need a couple of bags of records I’d probably never otherwise buy? No. Could my friend’s store use a little help? Yep. That’s what it’s all about.
So let’s dig through the grab bags!
Bag No. 1
How I grabbed it: I saw the last record through the white plastic bag — “24 Groovy Greats.” That can’t be all bad, I figured. It’s not.
How many records in the bag: 13.
Best 3 records: Dean Hightower — “Guitar … Twangy with a Beat” (1959); Frank Sinatra and Friends — “Have Yourself A Merry Little Christmas” (1961); “24 Groovy Greats” (1965).
Oldest record: “The Vikings” soundtrack by Mario Nascimbene from 1959.
Newest record: “Plumbline” by Justo Almario from 1987.
Best-looking cover: Jack Davis drew the cover for “Wine, Women & Song” by Ben Colder from 1967. Ben Colder is actually Sheb Wooley, moonlighting.
Found first: The first record in the bag is from 1965, an Everest Records comp of instrumental folk played by Wrecking Crew session guitarists — Glen Campbell, Billy Strange and Tommy Tedesco — plus Roger McGuinn (billed as James McGuinn) and Mason Williams.
“Ramblin’ On” by Roger McGuinn, recorded as James McGuinn in 1963.
“Thirteen Dollar Stella” by Mason Williams. He later re-recorded it for “The Mason Williams Ear Show” LP in 1968 and released it as the flip side to his “Greensleeves” single in 1969.
Fun find: Dean Hightower is actually electric guitarist George Barnes, the jazz swing session legend, moonlighting in the Duane Eddy style popular in 1959. This was a one-off, not even mentioned on Barnes’ Wikipedia page. (I’ll go fix that.) Dig a couple of George Barnes originals!
“Train To Teentown”
Fun facts: One of the records has a price sticker from Plan 9 Records in Richmond or Charlottesville, Virginia. … The next record in the bag has a price sticker from Academy Records in Brooklyn. … The next record in the bag has a price sticker from Steady Sounds, a record store in Richmond, Virginia. … “24 Groovy Greats” features great singles by Little Eva, Tommy James and the Shondells, James Brown, the Dixie Cups, Ramsey Lewis, the Dave Clark Five, Wilbert Harrison, Lee Dorsey, Ike and Tina Turner, Ray Barretto, Percy Sledge, Fontella Bass and more! Single edits, of course, but yeah!
Bag No. 2
How I grabbed it: Pretty much at random.
How many records in the bag: 13*.
Best records: “The Live Adventures of Mike Bloomfield and Al Kooper” (1968); Iron Butterfly — “In-A-Gadda-Da-Vida” (1968); Roberta Flack — “First Take” (1969).
Oldest record: “Moondreams” by the Norman Petty Trio from 1958.
Newest record: “Body Wishes” by Rod Stewart from 1983.
Best-looking cover: Norman Rockwell painted the cover for “The Live Adventures of Mike Bloomfield and Al Kooper.”
Covers worth noting: “Dear Mr. Fantasy” by Mike Bloomfield and Al Kooper.
“Compared To What” by Roberta Flack.
Fun facts: The Norman Petty Trio song “Moondreams,” is listed as “Moonbeams” on the jacket. It’s not the version on which Buddy Holly sings and plays guitar. All the songs on Side 1 have “moon” in the title. All the songs on Side 2 have “dream” in the title. … There were two Righteous Brothers records in this bag — “Greatest Hits” from 1967 and “Give It To The People” from 1974. … There were two two-record sets in this bag. However, one is missing a record*. We have only half of “The Live Adventures of Mike Bloomfield and Al Kooper.” … The “Urban Cowboy” soundtrack is the other two-record set. Though “Hearts Against The Wind” is credited to J.D. Souther and Linda Ronstadt, it’s said to be mostly Souther and Ricky Skaggs duetting. Skaggs also plays mandolin. But, yes, Ronstadt is there, singing some of the harmonies. … The second-to-last record in the bag is a one-sided James Galway classical flute sampler/promo. On the back, it says: “Do not play this side. This is a silent groove to improve the molding of your pressing.”
[Photos courtesy of Todd Magnuson of Rock N Roll Land.]
50 years ago, in 1969, the members of a garage band from Montello, a small town in south-central Wisconsin, went on the ride of their lives.
Early that year, Underground Sunshine was playing teen dances, roadhouses and clubs across the southern half of Wisconsin. Jack’s, along U.S. Highway 12 in Baraboo, was one such place. The Airway Bar in Marshfield was another. The Oconomowoc Teenage Republican Club dance at the Oconomowoc High School gym was another such gig.
But by summer, Underground Sunshine’s cover of the Beatles’ “Birthday” was all over the radio. The rocket was lit.
Wednesday, May 28, 1969
Underground Sunshine signs a recording contract with Mercury Records, which plans to release “Birthday” on its Intrepid label.
Tuesday, June 3, 1969
“Birthday” is released on Intrepid. (The 7-inch, Intrepid 75002, is out of print, as are all of Underground Sunshine’s recordings.)
Here’s the flip side. “All I Want Is You” is an original by band members Berty Koelbl, Frank Koelbl and Rex Rhode, all classmates at Montello High School. It’s clearly influenced by the Outsiders’ “Time Won’t Let Me.” There’s also a pleasant enough pop-psych jam in the middle.
Single version, stripped down
LP version with a more polished sound
Thursday, June 26, 1969
Underground Sunshine plays the first park teen dance of the summer at the Vilas Park Shelter in Madison.
Sunday, June 29, 1969
Underground Sunshine plays a midday show — 11 a.m. to 1 p.m. — at the Gimbels store at the Hilldale Shopping Center in Madison. (The top photo is from an ad for that gig.)
The first week of July 1969
Underground Sunshine plays a week-long stand at the Club Sahara, a nightclub on the east side of Green Bay. Warren Gerds, the young entertainment writer for the local paper, the Press-Gazette, profiles the band for the lead item in his column. He also writes a feature story on its light man.
What follows are Gerds’ column lead and excerpts from his feature story on the light man, published two days apart.
Thursday, July 3, 1969
What has happened to the Underground Sunshine is what all young rock and roll groups dream about: Quick success.
Two years ago, the Montello, Wisconsin, band didn’t exist. Come August, it will be pulling in $1,000 a night.
How come? “We’ve got a fabulous manager,” leader Berty Koelbl said during a break at Club Sahara. Berty said [Jon Little of WISM radio (Madison)] considerably changed the fortunes of his group.
“He gave us places to play. He knows a lot of club owners.”
It was also Little who suggested the rock quartet record “Birthday,” a Beatles song. The Underground Sunshine version hasn’t made the Green Bay charts yet, but it’s No. 30 in Milwaukee.
Berty said “Birthday” is helping bolster his band’s pocketbook. “Before ‘Birthday,’ we were getting $150 a night. Soon we’ll be up to $1,000,” he said. The band is getting $800 a week at the Club Sahara because it signed for that figure three months ago, Berty said.
Underground Sunshine’s “Birthday” is also bolstering the Beatles’ till at the rate of two cents a record. That’s the price for rights to the song.
Berty said his group’s version is different from the Beatles’. “First, there’s the organ lead, which the Beatles didn’t use. We also brought the singing up louder.”
Berty said he has qualms about “Birthday.” “People have been hearing another version of the Beatles,” he said. “It’s always better to record your own material.”
That’s what Berty intends to do at the next record cutting session, which will be held in a few weeks. Berty’s composition “Take Me, Break Me,” will be cut then. He also wrote “All I Want Is You,” which is on the flip side of the current record.
It is Berty’s aim to add more original songs so the group can create its own image.
“Right now, we don’t play much original stuff — only two songs. But within a month, we’ll be doing two-hour routines, and probably 90 percent of it will be our own material … except for “Birthday” because that’s what gave us the start.”
Aside from Berty on bass guitar and vocals, the band consists of Berty’s brother, Frank, drums; a relation of manager Jon Little, Janie Little, organ; Rex Rhode, lead guitar; and Bruce Brown, lights.
The idea for the light man came from watching Milwaukee and Chicago groups, Berty said. “I got tired of pushing my foot down on the floor for lights,” he said.
Saturday, July 5, 1969
Bruce Brown, 18, operates the unique switchboard for the lighting system.
As sort of visual accompanist, Bruce manipulates light switches to the tempos of rock music. The result of his effort is like watching a miniature, rhythmic, multicolored lightning storm.
Other rock groups have lighting systems, but none quite so complex that they need a special man to run them.
Brown is in charge of $600 worth of electrical equipment. The custom-made switchboard controls the strobe (quick-flashing) and black lights and 16 multicolored lights in four banks.
Two of the four-light banks flank the band, and the other two face it. Brown sits off to one side, behind an amplifier.
“I work with the feeling of the song most of the time,” Brown said. “Sometimes I work with the rhythm of the song, and sometimes I don’t. It depends on the song.”
Brown said he got his job by hanging around the Underground Sunshine players while they were practicing. “They just wanted more lights on them, and I was always around them.”
“They used to practice in the lead guitarist’s basement, and I used to work their lighting system, just to get them in the mood,” Brown said. “It was something to do, rather than be on the street.”
The switchboard was built with the aid of Brown’s father, who is an electrician.
“We all got together and worked out what we wanted. It took an afternoon to do that and two other days to make the switchboard.”
He has been doing his light work for a year.
Saturday, Aug. 2, 1969
Underground Sunshine appears with Dick Clark on ABC’s “American Bandstand,” having flown to Hollywood to tape an appearance earlier in the week. They play “All I Want Is You” and then “Birthday,” of course.
[If the video doesn’t queue up properly, start it at 26:10.]
Underground Sunshine’s main lineup appears on the show. The Koelbl brothers — stage names Berty Kohl and Frank Kohl — are on bass and drums, respectively. Berty is just about to turn 20. Frank is 21. Chris Connors, whose real name was John Dahlberg, plays lead guitar. He’s 22. He’d just joined the band, having auditioned after answering an ad in the Milwaukee Journal. They needed a lead guitarist because Rhode had quit in a dispute over equipment. Jane Little, whose real name was Jane Whirry, plays keyboards. She’s 18 and just out of high school.
“The group was outfitted by The Hub in Madison before their trip to the ABC color studios,” the Capital Times newspaper of Madison reported. The Hub was a clothing store.
That night, Underground Sunshine plays a gig at the Armory in Sheboygan, Wisconsin. After that, the band heads to Chicago for recording sessions.
Saturday, Aug. 9, 1969
In July, the Green Bay writer reports: “Because of the success of the record, the band has signed a contract to play with the nationally-known Vanilla Fudge in an August concert at Pittsburgh.”
The Shower of Stars show, part of the KGV Summer Music Festival, takes place at the Civic Arena in Pittsburgh.
Underground Sunshine gets third billing behind Vanilla Fudge and Illusion but is listed ahead of Andy Kim, Joe Jeffrey and “other acts.”
Wednesday, Aug. 13, 1969
Underground Sunshine plays the “Dance of the Summer” at Memorial Hall in Racine.
Saturday, Sept. 6, 1969
Underground Sunshine’s cover of “Birthday” peaks at No. 26 on Billboard’s Hot 100 chart. It’s a big hit in the late summer of 1969. It reaches No. 2 on the Hit Parade at WLS radio in Chicago in mid-August, but can’t displace the Rolling Stones’ “Honky Tonk Woman.”
Thursday, Sept. 18, 1969
Underground Sunshine’s follow-up single, a cover of Bread’s “Don’t Shut Me Out,” backed with “Take Me, Break Me,” an original, is out this week. It peaks at No. 102.
Here’s that single.
Here’s the LP version of the flip side, 11-plus minutes of jamming, rambling and noodling.
After the single’s release, the group sets out on a tour of the South, then plans to take a little time off.
Underground Sunshine releases its only album, “Let There Be Light,” on Intrepid. Only two of its eight songs are originals. On the rest, they cover the Beatles and Creedence Clearwater Revival twice, along with Bread and the Spencer Davis Group. It was recorded at Ter-Mar Recording Studios — more commonly known as Chess Studios — at 2121 S. Michigan Ave. in Chicago.
Friday-Saturday, Dec. 5-6, 1969
Underground Sunshine is back at Jack’s on Highway 12 in Baraboo.
Tuesday, Dec. 30, 1969
Underground Sunshine plays at a teen dance at the Cow Palace at the Fond du Lac County Fairgrounds Park in Fond du Lac.
The rest of the story
“Birthday” was the only hit for Underground Sunshine, which in late 1969 and sometime in 1970 released two other singles that went nowhere in the charts.
Their third single was an original, “9 to 5 (Ain’t My Bag),” written by Dave Wayne (real name Dave Waehner), who’d replaced Jane Little on keyboards.
The last of their singles was a cover of “Jesus Is Just Alright,” which was covered by the Byrds in 1969 and by the Doobie Brothers in 1972.
Underground Sunshine broke up in 1970. The rocket had flamed out.
Why? When Wisconsin music historian Gary E. Myers interviewed the band members 26 years ago, in 1993, there was no consensus. Money problems, with some making too much and others not enough. Too much weed being smoked. Boy-girl problems, including too many groupies.
Some 20 years after the breakup, the Koelbl brothers and Rhode revived Underground Sunshine for a short time.
“(Underground Sunshine) gave us a lot of opportunities and I had a lot of great experiences. Got to see a lot of the country. Got to see a lot of different things,” Frank Koelbl told Myers in 1993.
“It’s been a very, very good learning experience. Even the way it was done, I would not trade anything for it,” Bert Koelbl told Myers in 1993.
50 years ago, as September turned to October in 1969, Green Bay was waiting for the Beatles.
It had been almost a year since the Beatles’ previous LP, the one they called “The Beatles” and the one everyone else called The White Album.
The Stiller Company, which had long sold records from its music department, in late September promised the “new Beatle LP” and listed a release date of Friday, Oct. 3. But Oct. 3 apparently came and went without that new Beatles record. For the next two weeks, the “new Beatle L.P.” was “coming soon!”
The Beatles’ new record apparently finally arrived in Green Bay sometime in the third week of October 1969, when the Stiller Co. ad listed the new “Beatle L.P.” as being in stock along with new albums from The Band, Tom Jones and, uh, one Laura Nyrol.
The new Beatles record, of course, was “Abbey Road.” Imagine, just imagine, the anticipation for that.
Fast forward 50 years to today. The recently reissued 50th anniversary “Abbey Road” shot up to No. 1 in the UK and to No. 3 here in the States. Apparently quite a bit of anticipation for that, too. Or was that just marketing hype?
I think I’m good with my copy of “Abbey Road,” which I bought used decades ago. (Mine appears to be a pressing from the Capitol Records plant in Jacksonville, Fla., though not a first pressing.)
I don’t want or need any of the seven formats in which it’s been reissued, though I hope my friend Timebomb Tom sells a bunch of them:
Super deluxe edition with three CDs and a Blu-Ray, plus a book
Double CD set with a second disc of demos and outtakes
Single CD with just the stereo remix
Triple LP box set with two additional discs of demos and outtakes
Single LP with just the stereo remix
Single picture disc LP with just the stereo remix
Super Deluxe digital audio, with 40 tracks to stream or download in hi-res 96kHz/24 bit audio
Though I have always loved the Beatles and will always love the Beatles …
Though I have a dozen Beatles records (and have sold “Live at the Star-Club” and “Rock ‘n’ Roll Music, Volumes 1 and 2”) …
Though I have a bunch of wonderful Beatles memorabilia, particularly “Yellow Submarine” stuff, much of it given as gifts …
Though I recently bought rough, loved-to-death $1 copies of six Beatles LPs, including what appears to be a first Jacksonville pressing of “Abbey Road” …
I think I’m good with most everything Beatles now, too.
Janet just smiled when I said that to her the other day.
At some point, you have to say it’s all too much.
… Though I still want to visit Liverpool and London and stroll across the Abbey Road crosswalk some day.
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About the words
The text is copyright 2007-2022, Jeff Ash. Text from other sources, when excerpted, is credited.